Note: this article was redacted in 1h during an “imperfection challenge” I’m pursuing this month. More on this later!
WHERE ARE YOU GOING?
The other day someone asked me an interesting question about Our Millennials Today: “Do you have a vision for your project?”
This random interrogation weirdly echoed to my CEO for One Month experience last May at Adecco. As it appears, being able to “have a vision” was quoted among the true leader’s necessary skillset. Whether it was in May or today, I am still quite hesitant regarding the meaning of the somewhat blurry concept of “vision“.
So HOW could we define vision? To me, vision is where you want to go on the long run. Okay, so far this seems simple enough to understand. However, a plethora of firms / startups who seem to have a strong leader and a clear vision don’t appear as such to the public. Whether it is a startup-organised firm with a large-group like branding or developing an eclectic communication strategy for others, vision doesn’t seem to rime with harmony. WHY IS THAT?
WHERE DO YOU COME FROM?
If you are ” going somewhere”, it necessarily implies that you are “coming from somewhere”. A vision is, per say, the origin of a forward movement to get from point A (the start) to point B (the ideal situation your vision depicts). A few weeks ago, I talked about the importance of sticking to your core values when working on something. Which got me asking today:
CAN YOU HAVE A VISION
WITHOUT A STRONG FOUNDATION?
WHY?
All great leaders in the world had indeed a strong vision of WHAT kind of world they wanted to shape, and HOW. But none of them started with a communication strategy or a random plan. They had all figured out WHY they were doing it in the first place. Luther King without his dream of equality? Wouldn’t have given such a passionate speech to the world. Olympe de Gouges (first french woman to go under the guillotine during the French revolution)? She fought for gender equality.
A vision without a base is an empty concept. It’s a marketing term. Spend some time figuring out from who you are to then build your future. Same goes for any project. Make sure everyone’s values and interests are aligned before jumping to the field.
For now I don’t know where the future is taking me. But I know WHY it exists, and that’s already a lot!
And you, do YOU have a vision?
ENDING WITH A SPRINKLE OF SINEK
Simon Sinek’s TED talk
[…] in 2018 I wrote about having – and building – a vision which echoes this […]